Creative Director, Media Buyer & Software Developer
I'm the founder of VinciVision, a performance-driven creative studio specializing in Meta advertising, media buying, and high-converting creative production for paid social.
I build scalable creative systems that turn storytelling into measurable growth. From concept to edit to performance analysis, I operate across the full pipeline — combining creative direction with data-backed strategy.
I'm also the author of Hook. Edit. Convert., a practical playbook for creatives who want to master paid social and build ads that sell — not just look good.
Beyond advertising, I build software products. I created Savora, a smart cooking app powered by Savora AI, a proprietary culinary intelligence system designed to understand ingredients, flavor logic, and cooking mechanics — helping users cook confidently with what they already have.
My background in multimedia production and software development (Florida Atlantic University + The Tech Academy) shaped how I think: creative-first, system-driven, and execution-focused.
I build brands, products, and creative systems that scale.
